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AI In Email Marketing

How AI Can Supercharge Your Email Marketing 

Explore the role of AI in email marketing, statistics, and examples!

AI has become a game-changing tool in the realm of email marketing

We all hear about Artificial Intelligence and how it is revolutionizing literally everything. With its ability to analyze data, predict customer behavior, and personalize content.

  • How AI Plays a Role in Email Marketing: AI interprets and predicts consumer behavior by analyzing data on customer interactions, purchase history, and online behavior. AI algorithms can tailor emails to individual preferences, leading to improved engagement and higher conversion rates. In fact, according to a study by Statista, 72% of consumers in the United States expect personalized email content.
  • Enhancing Email Effectiveness: AI algorithms can optimize subject lines, content, and calls-to-action (CTAs), to maximize open rates and click-through rates.
  • Real-Time A/B Testing: Traditionally, A/B testing involves manually testing different variables in email campaigns. However, AI automates this process, enabling simultaneous testing of multiple variables in real-time.
  • AI-Generated Content: AI tools such as Jasper (formerly Jarvis) analyze previous email content and generate new content that aligns with a brand’s voice and style. This ensures consistency and engagement in email communications.
  • Sentiment Analysis for Customer Understanding: MonkeyLearn and Brandwatch are examples of software that offer advanced sentiment analysis capabilities. By categorizing customer sentiments as positive, negative, or neutral, businesses can tailor their email responses and future content accordingly.

Here’s how we’re using AI for email marketing

We set up A/B subject line testing in the August edition of Caffeinated Conversations:

A: Caffeinated Conversations with Carolyn – Aug ’23 – Ed. 2 – Brewing up a free branding board! ☕ 
-or- 
B: ☕ Caffeinated Conversations with Carolyn | Aug ’23 | Ed. 2 – Stirring up AI & Web Design! ☕

Here’s how the A/B testing works in our Email Service Provider (ESP):

  • My ESP will send each subject line to 15% of my recipients (30% of my total recipients)
  • After a four-hour testing period, AI will determine the winning subject line based on which one resulted in the higher open rate
  • My ESP will then automatically send the winning variant to the remaining 70% of my recipients (those who were not involved in the initial test)

Pretty neat, right?

Conclusion

AI revolutionizes email marketing by analyzing data, predicting behavior, and personalizing content. It enhances engagement and conversion rates through tailored emails, optimized subject lines, and real-time A/B testing. AI-generated content ensures consistency and sentiment analysis enables customer-centric communication. Using AI technology allows businesses to greatly enhance their email campaigns, resulting in improved outcomes.

References/Statistics: ​Statista ​, ​BLSMSS ​, ​HubSpot ​, ​Hubspot 2

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