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Do You Send Emails to  Subscribers

Do You Send Emails to  Subscribers? How to Verify Your Domain For Sending Bulk Email.

If using an email marketing platform like Constant Contact, don’t skip this. We’ll share how to verify your domain for sending bulk email.

Google recently announced some major changes along with Yahoo to email authentication requirements.

This is very important for anyone who sends bulk emails to their subscribers through a third-party email service application like Constant Contact or Convert Kit. We’re sharing resources to help you tackle this change if you haven’t done so already.

What’s New for Bulk Senders?

What's New for Bulk Senders

As two of the biggest providers of consumer email accounts, Google and Yahoo want to:

  • Crackdown on spam
  • Stop spoofing and phishing 
  • Make email authentication and validation more widespread
  • Make it easier to unsubscribe from email

While this is great and keeps our inboxes from getting jammed with spam, the improvements may come with a few technical headaches for the smaller organizations and businesses that use email marketing but don’t have tech support.

If this already seems technical and you’re wondering what to do, you can first test it out by logging into your email service provider account and sending an email to your own Gmail account (or someone you know who has Gmail).

In Gmail, click on the three-dot icon SPF, DKIM, and DMARC records. They should all say ‘PASS.’

If they don’t, you can use the free Domain Checker tool from Dmarcian to see what settings you have in place.

Where Can I Get Help?

Where Can I Get Help
  • Your IT person
  • Your web developer
  • Support documentation from your email service provider, such as Constant Contact, Convertkit, Mailchimp, etc.
  • Go to “the Google” and search for resources

How do you verify your domain and start building your sending reputation?

How to verify domain

You will need login access to the service that handles DNS records for your domain (e.g. Cloudflare, Namecheap, GoDaddy). A word of caution: making DNS changes can break important things, like your ability to send and receive email, and your website. If you’re not sure about what you’re doing, find a professional to help out!

  1. You’ll need access to your domain name’s DNS Zone settings. If you are using an email address to send bulk email such as gmail, aol, icloud, outlook, etc. you’ll want to purchase a domain name.
  2. DKIM CNAME and TXT record information from your third-party email service provider – To get DKIM CNAME and TXT records from your email service provider, first, log in to your email provider’s dashboard. Look for a section called “Authentication” or “Domain Settings.” Find the DKIM settings and generate a unique DKIM key. Your provider will show you CNAME and TXT records; these look like strings of text and numbers.
  3. Finally, you’ll need to input the records into your domain’s DNS Zone, and then verify your domain in your email service provider!

What happens if I ignore this?

You will likely see your email deliverability rates start to go down, particularly if you have an email list with a large number of Gmail and Yahoo addresses.

It’s a great time to address this now, as requirements like this will only become stricter and implemented by more email address providers in the future. If you need some help, contact us at Designs by Kiki with any questions.

Source:
Google

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